About Me

I am a visual designer and Social Media Marketing Specialist who has worked in a wide range of creative disciplines from print graphics to motion design. My work experience includes Digital Photography, Image editing, Digital Illustration, Web development and design, Video editing, Sound design, computer animated graphics an videogames development. I finished my studies in Audiovisual and Multimedia Production at the Universidad de Bogotá Jorge Tadeo Lozano (Colombia) in 2006 and one year after, I entered the School of Arts and Design at Nottingham Trent University (United Kingdom), graduating in 2008 with a Masters degree in Motion Graphic Design. My work in graphics has included clients such as the General Directorate of Criminal Investigation “DIJIN” (Bogota, Colombia), the United Nations (New York, USA), and most recently, the International Labour Organization (Geneva, Switzerland) and Fundación Capital (Panama). Furthermore, I am proficient in four major international languages: Spanish (mother tongue), English, French, Portuguese and German (Niveau B2).

Friday, July 1, 2016

Website and Social Media graphics and designs for the International Labour Organization

Since January 2009, I've been in charge of the ILO's YouTube Channel branding, most graphics on the website and all its social media platforms.

I support the improvement and correct implementation of plans and activities necessary for video distribution outreach using platforms such as YouTube, and the development of other social media tools such as Facebook and Twitter. I also look for additional online marketing tools and provide recommendations to enhance the Organization's visibility, keeping up to date videos pages on the ILO website (WCMS and HTML based). I provide design-related initiatives and promotional materials throughout the Organization; collaborate in the creation and maintenance of the image of the Organization as a value-added brand and assist in promoting the technical work, both internally and externally. I also provide technical support in the promotion of a focused branding and strategic approach to the Organization's name, visual recognition, public relations efforts, and campaigns (such as for Child and Forced Labour, Disabilities, HIV/AIDS and the International Labour Conference) across all visual communication media.



Created with flickr slideshow.